PR Impact Optimization Formula (PIOF) By Mikaela Mwangura
Introduction In today’s rapidly evolving business and media ecosystem, Public Relations (PR) serves as the cornerstone of brand reputation, stakeholder engagement, and corporate credibility. However, as communication landscapes undergo unprecedented transformations—characterized by a proliferation of digital platforms, increasingly discerning audiences, and the rise of artificial …
Eminence Global ACT-72 Model
The ACT-72 Model – A Precision Approach to the 72-Hour PR Blitz In today’s fast-paced media landscape, brands must seize control of their narrative within a crucial 72-hour window to maximize visibility, engagement, and reputation impact. The ACT-72 Model (Assess → Communicate → Transform) is …
Media Monitoring & Analysis: Why You Need It
WHAT IS MEDIA MONITORING? Every company should seek to understand what media monitoring is and its critical role in protecting the reputation of the company, supporting management processes and measuring communications, marketing and advertisement efforts. In today’s hyper-connected world where new media information is constantly …
How Can Digital PR Improve a Brand’s Presence?
Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. To make the …
