Our approach to media relations combines experience with a much more data-based understanding of the audience. Through a combination of partnerships and research we understand what platforms and channels people use and why, how the devices they use
are changing their consumption habits and the specific content needs of media so that we can create meaningful visual assets that support our stories and make them shareable. But we also nurture and value a hands-on approach to building actual relationship with media – allowing us to be less transactional and more focused on appropriate cocreation.