Effective Global Corporate Communication in The Age Of AI
In today’s AI interconnected world, effective global corporate communication is essential for businesses looking to thrive in the global marketplace. With the advent of artificial intelligence (AI), corporate communication has undergone a significant transformation. AI-powered technologies are now playing a pivotal role in reshaping, streamlining …
SAFEGUARDING BRAND REPUTATION IN THE CURRENT AGE OF AI-FUELED MISINFORMATION
The introduction of generative AI and it’s rapid popularism and use has caused a seisamic shift across all industries. Navigating the inevitable artificial intelligence future necessitates innovative leadership by reputation experts. As generative AI increases in complexity, usability, and utility for content creation, Communications experts, …
What’s Brand Marketing Communication and How to Attain Brand Authenticty?
Strategic Brand marketing Communication is enhancing the brand by shaping the brand authenticity perceptions in the mind of the consumer directly and clarifying its positioning. In today’s fast-paced market environment where new brands/products are introduced into the market every single sec and the modern consumer …
Media Monitoring & Analysis: Why You Need It
WHAT IS MEDIA MONITORING? Every company should seek to understand what media monitoring is and its critical role in protecting the reputation of the company, supporting management processes and measuring communications, marketing and advertisement efforts. In today’s hyper-connected world where new media information is constantly …
Africa Interior Design Week Launches Digitally to Introduce to The World The Inaugural Africa Interior Design Week
Africa Interior Design Week was launched digitally to an audience from around the globe on 17th March 2023 across all social media platforms. The event that was well attended with speakers from across the globe, was officially launched by the founding president, H.E. George Washington …
Strengthening Regional Value Chain, Intra-African Trade Mauritius-Kenya
Following the lockdowns due to the Covid 19 pandemic that disrupted the Africa’s development trajectory and the ripple effect of the Russia-Ukraine war on food security and supply that has slowed down progress towards achieving SDG2, which is zero hunger by 2030, to restart the …
Are you Running on A Good Strategy or A Bad Strategy
Many organization leaders say they have a strategy and yet in actuality they don’t. instead, they espouse what I call bad strategy that can propel a company forward for not too long. What’s a Bad Strategy? A bad strategy tends to skip over pesky details …
How Can Digital PR Improve a Brand’s Presence?
Digital PR in Kenya Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline …
Best way To Coin Your Content To Drive High Engagement/Sales Online
Anybody can create content, but only a few have mastered the art of creating content that drive high engagement. The good news is, you can learn how to create high engaging content that will not only make your brand grow but also generate high leads, …
