The Inaugural Global AI Safety Summit Review
Profoundly put in the inaugural Global AI Safety Summit promotional video, “The world has built so many things but AI has the capacity to become the biggest invention yet.” With the 2-day Global AI safety Summit coming to an end yesterday, still the greatest fear …
King Charles III Speech at The State Banquet; Mending the Past & Healing The Future
“Niaje.” Everyone broke into an unbelievable laughter at how he so easily and eloquently greeted the guests in Swahili with such concrete diction as though he’s been living in Kenya his entire life. His Swahili is impeccable. It was indeed a graceful and majestic evening. …
Market Segmentation & How To Develop Effective Messaging Strategies
Audience Segmentation is a marketing strategy based on identifying and choosing subgroups within the target audience to pursue in order to deliver more tailored messaging and build stronger lasting connections. Market segmentation involves dividing your target market into distinct groups or segments based on shared …
Effective Global Corporate Communication in The Age Of AI
In today’s AI interconnected world, effective global corporate communication is essential for businesses looking to thrive in the global marketplace. With the advent of artificial intelligence (AI), corporate communication has undergone a significant transformation. AI-powered technologies are now playing a pivotal role in reshaping, streamlining …
SAFEGUARDING BRAND REPUTATION IN THE CURRENT AGE OF AI-FUELED MISINFORMATION
The introduction of generative AI and it’s rapid popularism and use has caused a seisamic shift across all industries. Navigating the inevitable artificial intelligence future necessitates innovative leadership by reputation experts. As generative AI increases in complexity, usability, and utility for content creation, Communications experts, …
What’s Brand Marketing Communication and How to Attain Brand Authenticty?
Strategic Brand marketing Communication is enhancing the brand by shaping the brand authenticity perceptions in the mind of the consumer directly and clarifying its positioning. In today’s fast-paced market environment where new brands/products are introduced into the market every single sec and the modern consumer …
Media Monitoring & Analysis: Why You Need It
WHAT IS MEDIA MONITORING? Every company should seek to understand what media monitoring is and its critical role in protecting the reputation of the company, supporting management processes and measuring communications, marketing and advertisement efforts. In today’s hyper-connected world where new media information is constantly …
Africa Interior Design Week Launches Digitally to Introduce to The World The Inaugural Africa Interior Design Week
Africa Interior Design Week was launched digitally to an audience from around the globe on 17th March 2023 across all social media platforms. The event that was well attended with speakers from across the globe, was officially launched by the founding president, H.E. George Washington …
Strengthening Regional Value Chain, Intra-African Trade Mauritius-Kenya
Following the lockdowns due to the Covid 19 pandemic that disrupted the Africa’s development trajectory and the ripple effect of the Russia-Ukraine war on food security and supply that has slowed down progress towards achieving SDG2, which is zero hunger by 2030, to restart the …
Are you Running on A Good Strategy or A Bad Strategy
Many organization leaders say they have a strategy and yet in actuality they don’t. instead, they espouse what I call bad strategy that can propel a company forward for not too long. What’s a Bad Strategy? A bad strategy tends to skip over pesky details …
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