Concept Development
& Testing
Concept development is one of the essential and critical stages of new product development steps. Once we generate and screen the idea for its quality, then the concept development stage follows.
We develop the concept by keeping in mind the needs of the customers as well as the nature of the product. At Eminence Global our concept document typically highlights the best features of the proposed solutions in terms of: convenience, usability, quality, functionality, performance, price, values ,and experience. We carry out Concept testing to assess the customer reaction to your proposed product or service prior to introducing it to the market.