Media Monitoring & Analysis: Why You Need It
WHAT IS MEDIA MONITORING? Every company should seek to understand what media monitoring is and its critical role in protecting the reputation of the company, supporting management processes and measuring communications, marketing and advertisement efforts. In today’s hyper-connected world where new media information is constantly …
How Can Digital PR Improve a Brand’s Presence?
Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. To make the …
