PR Impact Optimization Formula (PIOF) By Mikaela Mwangura
Introduction In today’s rapidly evolving business and media ecosystem, Public Relations (PR) serves as the cornerstone of brand reputation, stakeholder engagement, and corporate credibility. However, as communication landscapes undergo unprecedented transformations—characterized by a proliferation of digital platforms, increasingly discerning audiences, and the rise of artificial …
Eminence Global ACT-72 Model
The ACT-72 Model – A Precision Approach to the 72-Hour PR Blitz In today’s fast-paced media landscape, brands must seize control of their narrative within a crucial 72-hour window to maximize visibility, engagement, and reputation impact. The ACT-72 Model (Assess → Communicate → Transform) is …
