WHAT IS MEDIA MONITORING?
Every company should seek to understand what media monitoring is and its critical role in protecting the reputation of the company, supporting management processes and measuring communications, marketing and advertisement efforts. In today’s hyper-connected world where new media information is constantly being published, understanding who is saying what about your brand, to whom, from where, and how they feel about it is both critical and nearly impossible without the help of a media monitoring service.
First We listen
Media Monitoring is listening to who is saying what about your brand, competitors, industry, and any other topic that is significant to you, your operations and marketing efforts. Media monitoring allows you to track mentions of your brand, products, and services in both text and imagery across all media outlets, including traditional print and broadcast, online and social. With our team of experts and comprehensive Media Monitoring tool we can trawl for any content relevant to you, your company, industry and competition, analyze the data and help you to restrategize to better reach your target market.
The critical value of media monitoring is It sheds light on your target market feelings and their expectations. In Media monitoring we use your search parameters to identify mentions of your brand throughout the traditional and digital media and pull them into a feed so you can see who is talking about your brand, where they are talking about it, what they are saying and sentiments about your brand.
Through Media monitoring you can be able to measure the efforts of your marketing and advertisement campaign and develop rapid response strategy.
In simple terms, media monitoring is keeping your eyes and ears open to the conversation around your brand 24/7 and allowing the data to inform you on your next actionable steps towards developing strong relationships with your target market and growing your brand.
Where We Look
- Broadcast
- Online News
- Social Media
- Billboard reach
Effectiveness of Our Media Monitoring Services.
- The Media Monitoring analytical data will enable you to look at the actions you’ve taken and how well they were received by the target market.
-
Helpful in assessing the effectiveness and success of public relations strategies.
-
You will better understand your position in the consumers mind and their needs.
- Gain a deeper understanding of your market, industry, competitors, customers, and trends.
-
Gain knowledge and provide the company’s management with information that is critical in its decision-making
-
Continous Media monitoring allows you to assess the company’s trajectory; standing and its changes over time and offer recommendations that help in better brand management, mitigating the effect of unfavourable coverage on the brand, do an effective crisis management or taking appropriate steps in its day-to-day operations.
-
Help you determine specific branding and marketing efforts overtime. e.g analysing which campaign worked better and where you should focus your efforts.
-
Using continuous media monitoring allows for more effective, strategic management of the messaging shared by the company, which improves its real-time decision-making.
-
It will help management to quickly identify a crisis and come up with rapid response strategies in realtime; you will be able to better manage the reputation of your company.
-
Media Monitoring and analysis is helpful in evaluating the phenomena and developments occurring in the company’s surroundings, as well as projects covered by the media that pertain to the company in question.
-
The data obtained or materials will help in your future promotional campaigns.
-
It helps you gain insights on your competitors and benchmark performance
-
Management will be able to identify threats to the company and their impact on the brand in good time.
- identify the strengths and weaknesses of your brand, products, services, and campaigns and evaluate their impact and effectiveness.
-
Finally it helps you gather intelligence about your industry and identify new markets/business opportunities
The effects of monitoring media presence typically go far beyond the question of the campaign efforts and company’s reputation. Their positive effect manifests itself in company processes and culture. Customer and employee satisfaction also depends on a favourable internal and external image of the company. Therefore, measuring them should become a permanent feature of a brand.Crisis and Reputation Management
Once we analyse the media monitoring data, we safeguard the reputation of our clients — who range from global brands, multinationals and public sector organizations to small independents — by deploying meticulous preparation bespoke training and perfectly pitched responses to a wide range of audiences. Eminence Global PR team is highly respected as the most experienced and best resourced in the industry.
Eminence Global’s experts handle diverse issues, including fatal workplace accidents, management-labor disputes, litigation, executive changes, government investigations, product failures and recalls, natural disasters, workforce reductions, and activism, online brand threats. In addition, we can help manage longer-term issues and prepare for crises so that your team is ready.
We Gather Global Data Intelligence
Eminence Global lead communications through data-driven campaigns, strategy and intelligence. With our unwavering focus on business outcomes and never-ending cycle of intelligence gathering, we ensure our clients’ sustained success. We provide an advantage to our clients, finding the truth – about their audiences, the operating environment and their competition, helping them realize their goals.
This entails; Reputation Intelligence, Thought Leadership Strategies, Outcomes Design & Evaluation, Audience Segmentation & Messaging Strategies, Trend & Issue Assessments and Behavior Change Intelligence.
Eminence Global PR monitor topics wherever you need with broad content coverage of online, print, broadcast, and social media. We help our clients Stay up to date on coverage & track all vital content sources with our detailed easy-to-use monitoring tool. Be the first to know what is being said about your brand, industry or competitors.
WE ARE KNOWN FOR
- Reputation benchmarking,
- Brand positioning,
- Journey mapping,
- Audience segmentation,
- Influencer identification,
- Impact assessment and Performance analytics
Reach out; eminenceglobalpr@gmail.com
MD: mikaelam@eminenceglobalpr.com
Click HERE to read next article.
Understand the Basics of Monitoring? click HERE