Content marketing is an important part of a digital PR campaign. The more your content is shared and found, the more your reputation and status as an authority begins to grow.
Content you have already written can be transformed into a different form of content and shared or published on a different platform by repurposing. For example, a single blog post can be expanded with new information added and repurposed into several other types of content such as:
- An infographic
- A guest blog post
- An article in the local newspaper
- An article in a trade publication
- A LinkedIn news update
- A short video
In this way, one piece of content can be transformed into information for multiple sources, all of which can be shared to help promote and grow your reputation. It’s not a matter of simply rewriting the content, but also to continue adding value and reinforcing your voice as an authority.