Accra, Ghana – This year, Eminence Global PR Firm proudly led a delegation of Kenyan leading companies to Ghana, creating pivotal opportunities for Kenya’s coffee, tea, leather, milk, and meat processed goods industries to penetrate the Ghanaian market. This strategic mission aligned with the principles of the African Continental Free Trade Area (AfCFTA), fostering collaboration and strengthening regional trade ties between the two nations.
The delegation engaged with key stakeholders, including Ghana’s National AfCFTA Coordinator, Dr. Fareed Kwesi Arthur, who expressed Ghana’s eagerness to work with Kenya to advance regional economic integration. Dr. Arthur emphasized the shared commitment of both nations, as early ratifiers of AfCFTA, to drive intra-African trade and boost economic resilience.
Highlights from the Delegation’s Activities
- Strategic Engagements – The delegation met with Dr. Arthur at the Africa Trade House to discuss strategies for seamless trade, export facilitation, and collaboration under AfCFTA.
Dr. Arthur lauded Kenya’s potential, while Ghana highlighted its establishment of a Nairobi-based Ghana Trade House to showcase Ghanaian SMEs’ products, strengthening bilateral trade ties. - Visit to Tema Port – A key stop for the delegation was the Tema Port, where they explored Ghana’s logistical readiness for AfCFTA implementation. They were hosted by Mrs. Sandra Opoku, Director of Tema Port, who emphasized the port’s commitment to efficient services, vital for the success of intra-African trade.
- Collaborations with Business Leaders – The delegation engaged with Ghanaian business executives through networking sessions organized by the Association of Ghana Industries (AGI). These interactions identified mutual opportunities for investment, partnerships, and knowledge exchange.
- Market Entry – We successfully managed to help Kenyan brands enter the Ghanaian Market.
- Media Coverage – The visit gained notable media attention and coverage, with features on platforms like My Joy Online and other Ghanaian outlets, highlighting the delegation’s mission and its potential to shape AfCFTA success stories.Read: https://www.myjoyonline.com/ghana-eager-to-partner-with-kenya-to-promote-afcfta/
Read: https://www.myjoyonline.com/tema-port-ready-for-african-continental-free-trade-area/
Objectives of the Mission
- Showcase Kenya’s flagship products to the Ghanaian market.
- Build networks with industry leaders and government officials to unlock trade potential.
- Learn best practices in intra-continental trade and leverage Ghana’s early gains under AfCFTA.
Key Statements
Ms. Mikaela Mwangura, Director of Eminence Global PR Firm and delegation leader, emphasized the importance of learning from Ghana’s trade frameworks to replicate success in Kenya. She noted that this initiative could become a model for deeper regional integration and trade facilitation across the continent.
Dr. Arthur echoed this sentiment, highlighting the strong leadership roles both nations play in AfCFTA’s implementation. He also emphasized the need for enhanced collaboration to address challenges and unlock the potential of African markets.
Outcomes and Future Steps
The delegation successfully laid the foundation for business partnerships, export facilitation, and shared learning opportunities. The initiative aligns with the broader goals of the AfCFTA Guided Trade Initiative, which has enabled products like Kenyan Tea, coffee, leather and milk and Ghanaian shea butter to traverse borders with greater ease.
Eminence Global PR Firm is committed to spearheading future missions and fostering mutually beneficial relationships between African nations under the AfCFTA framework. This visit to Ghana was a significant step toward fulfilling our vision of empowering African businesses and strengthening regional economies.
Next Mission to Ghana: June 2025 Email Eminenceglobalpr@gmail.com / trademissions@eminenceglobalpr.com
